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YOUR VISION
IS OUR MISSION

Together we empower your coffee business

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YOUR VISION
IS OUR MISSION

Together we empower your coffee business

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YOUR VISION
IS OUR MISSION

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Together we empower your coffee business

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Overview

About Coffee PRO Direct

Since more than 16 years we are collaborating closely with high profile coffee roasting and green coffee processing experts. We don’t just hear your words; we truly listen.
This deep understanding reflects in our machinery and equipment, which are carefully designed to align perfectly with industry practices.
User-friendliness makes it simple for professional companies of all sizes, prioritising specific needs and preferences.

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Features

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Why Coffee PRO Direct?

We have extensive knowledge and expertise in crafting high-quality tools and machinery

specifically designed for the coffee industry.

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Built
to Last

Built to Last

We create products designed for longevity, unmatched durability, and precision, using top-quality materials for reliable, long-lasting performance.

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Responsive
After Sales Service

Responsive After Sales Service

We focus on long-term service with quick diagnosis and response. Our genuine after-sales support ensures satisfaction, offering detailed blueprints for easy understanding and being just a click or call away for solutions.

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User Friendly Installation
and Operation

Our products are intuitive to use, and we provide clear, easy-to-follow instructions with simple language and visual aids like screenshots or videos.

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Freedom
and Autonomy

Freedom and Autonomy

Our products are designed with user-friendly features, making it easy for you to perform routine maintenance tasks on your own.

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International Team
of Coffee Professionals

We bring expertise, innovation, and passion to every step of the coffee journey.

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Precision Engineering
and Masterful Craftsmanship

We blend precision engineering with masterful craftsmanship for exceptional results.

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Unmatched German Standards
Crafted in Vietnam

combines unmatched German standards with expert Vietnamese craftsmanship, delivering precision-engineered excellence in every detail.

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Our Services

An Expert at your Side

We are unique in our approach and are your one stop Solution

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Green Coffee Processing

Our highly productive concept cuts out the unnecessary and gives you access to cost effective, efficient and energy saving processing lines. 

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LAB EQUIPMENT

Compete like a PRO. Our Lab series helps you make quality your selling point and unlock your full potential.

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Roasting Machines

Experience the Precision and Simplicity that delivers the perfect taste

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PRO SOLUTIONS

Discover new possibilities that align your vision with our turnkey services.

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Cutomers

Trusted by +100 Costumers

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Customers

Trusted by +100 Costumers

A Message from Sebastian

At Coffee PRO Direct, our global team of coffee experts, engineers, and developers innovates to craft professional-grade equipment with precision, reliability, and sustainability. My journey in coffee began in 1999 in Hamburg and ever since, I’ve worked across the global coffee market, shaping brands and developing solutions for coffee professionals worldwide. Whether you’re a farmer, an exporter, speciality roaster, cafe owner or industry pioneer, we’re here to support your craft with the tools to push boundaries and achieve perfection. Coffee PRO Direct is built for professionals, by professionals

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It’s people that make a company.
As we grow we’re always on the lookout for great people to join the team.
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Brand Voyage

“The voice of our customers
is at the heart of everything we do”

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2009

Launch of iconic coffee tray, setting a new industry standard.

2011

Introduction of our “plug and play” Lab Series, redefining coffee industry needs globally. Pioneers in providing all tools from one source.

2014

First commercial roaster ships; our CraftMaster Series is born !

2023

Development of green coffee processing machinery in Vietnam, preparations to supply specialty coffee operations worldwide.

2025

PRO Solutions takes off as a turnkey service targeting origin businesses with a “We listen and deliver” approach.