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YOUR VISION
IS OUR MISSION

Together we empower your coffee business

YOUR VISION
IS OUR MISSION

Together we empower your coffee business

Explore Now

YOUR VISION
IS OUR MISSION

Together we empower your coffee business

Overview

About Coffee PRO Direct

Since more than 16 years we are collaborating closely with high profile coffee roasting and green coffee processing experts. We don’t just hear your words; we truly listen.
This deep understanding reflects in our machinery and equipment, which are carefully designed to align perfectly with industry practices.
User-friendliness makes it simple for professional companies of all sizes, prioritising specific needs and preferences.

Years of Manufacturing experience
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Number of satisfied customers
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Countries sold
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High Value for money and ROI proposition

Features

Why Coffee PRO Direct?

We have extensive knowledge and expertise in crafting high-quality tools and machinery

specifically designed for the coffee industry.

Built to
Last

Built to Last

We create products designed for longevity, unmatched durability, and precision, using top-quality materials for reliable, long-lasting performance.

Responsive
After Sales Service

Responsive After Sales Service

We focus on long-term service with quick diagnosis and response. Our genuine after-sales support ensures satisfaction, offering detailed blueprints for easy understanding and being just a click or call away for solutions.

User Friendly Installation
and Operation

User Friendly Installation and Operation

Our products are intuitive to use, and we provide clear, easy-to-follow instructions with simple language and visual aids like screenshots or videos.

Freedom and Autonomy

Freedom and Autonomy

Our products are designed with user-friendly features, making it easy for you to perform routine maintenance tasks on your own.

International Team
of Coffee Professionals

International Team of Coffee Professionals

We bring expertise, innovation, and passion to every step of the coffee journey.

Precision Engineering
and Masterful Craftsmanship

Precision Engineering and Masterful Craftsmanship

We blend precision engineering with masterful craftsmanship for exceptional results.

Unmatched German Standards
Crafted in Vietnam

Unmatched German StandardsCrafted in Vietnam

Combines unmatched German standards with expert Vietnamese craftsmanship, delivering precision-engineered excellence in every detail.

Our Services

An Expert at your Side

We are unique in our approach and are your one stop Solution

LAB EQUIPMENT

Compete like a PRO. Our Lab series helps you make quality your selling point and unlock your full potential.

Roasting Machines

Experience the Precision and Simplicity that delivers the perfect taste

Green Coffee Processing

Our highly productive concept cuts out the unnecessary and gives you access to cost effective, efficient and energy saving processing lines.

PRO SOLUTIONS

Discover new possibilities that align your vision with our turnkey services.

Cutomers

Trusted by +700 Costumers

NordicApproach have set up lab with Coffee PRO Direct equipment. Price was acceptable and service has been very good. We could definitely recommend if you are planning to set up lab anywhere in the world.
NORDIC APPROACHSeife Tuuloskorpi
"Recently, I visited Vietnam and had the opportunity to roast coffee on COFFEE PRO sample roaster and the 2 kilo machine. I was surprised with the quality of the finishing steel work and the comportment of the machines. Well done!"
Coffee Lab InternationalMané Alves
"Professional sample roaster with a reasonable price. User friendly and very easy to assemble. Good heat transfer to make coffee well-developed to create a wonderful cupping."
MTC Group Hong Kong Jacob Tang
Hi Sebastian, Thank you very much for your great product and service. We received the equipment a month ago and are up and running 🙂 If you travel to Honduras, come visit! We look forward to doing business in the future
FINCA EL SAUCE HONDURAS Fredy
"Hi Sebastian, Just wanted to drop you an email regarding my recent order of coffee trays from Coffee PRO Direct. The new trays are far more durable than the other industry standard I am used to. The tray color is very vibrant and the logos are clear, bright and stand out. I had a very good experience in dealing with Coffee PRO Direct and will do so in the future."
Eight O'clock Coffee Glenn Garnes
"We started to increase our business in Tanzania and needed professional equipment for our cupping lab in Dar es Salaam. Our cuppers are not only satisfied with the quality of the products,but also see a strong improvement of the cupping room as marketing tool to ensure that customers find a professional environment. Our coffee trays are highly demanded by coffee stakeholders in Tanzania. We as coffee partners recommend you invest into professional equipment. It makes your life easier as well as it helps you to sell more coffee."
mawenzi-coffeeMawenzi Coffee Exporters Ltd(ECOM Tanzania)
"Sebastian, the show MICE was great! Some of the WBC judges and others called into our roastary in Sydney on their way home. Lisa Loo from Glasgow visited. She has just bought one of your sample roasters. Hasn’t used it yet. I advised her it is very good. Sent on the move trying to find that great god shot of coffee."
Robert Forsyth

Customers

Trusted by +700 Costumers

NordicApproach have set up lab with Coffee PRO Direct equipment. Price was acceptable and service has been very good. We could definitely recommend if you are planning to set up lab anywhere in the world.
NORDIC APPROACHSeife Tuuloskorpi
"Recently, I visited Vietnam and had the opportunity to roast coffee on COFFEE PRO sample roaster and the 2 kilo machine. I was surprised with the quality of the finishing steel work and the comportment of the machines. Well done!"
Coffee Lab InternationalMané Alves
"Professional sample roaster with a reasonable price. User friendly and very easy to assemble. Good heat transfer to make coffee well-developed to create a wonderful cupping."
MTC Group Hong Kong Jacob Tang
Hi Sebastian, Thank you very much for your great product and service. We received the equipment a month ago and are up and running 🙂 If you travel to Honduras, come visit! We look forward to doing business in the future
FINCA EL SAUCE HONDURAS Fredy
"Hi Sebastian, Just wanted to drop you an email regarding my recent order of coffee trays from Coffee PRO Direct. The new trays are far more durable than the other industry standard I am used to. The tray color is very vibrant and the logos are clear, bright and stand out. I had a very good experience in dealing with Coffee PRO Direct and will do so in the future."
Eight O'clock Coffee Glenn Garnes
"We started to increase our business in Tanzania and needed professional equipment for our cupping lab in Dar es Salaam. Our cuppers are not only satisfied with the quality of the products,but also see a strong improvement of the cupping room as marketing tool to ensure that customers find a professional environment. Our coffee trays are highly demanded by coffee stakeholders in Tanzania. We as coffee partners recommend you invest into professional equipment. It makes your life easier as well as it helps you to sell more coffee."
mawenzi-coffeeMawenzi Coffee Exporters Ltd(ECOM Tanzania)
"Sebastian, the show MICE was great! Some of the WBC judges and others called into our roastary in Sydney on their way home. Lisa Loo from Glasgow visited. She has just bought one of your sample roasters. Hasn’t used it yet. I advised her it is very good. Sent on the move trying to find that great god shot of coffee."
Robert Forsyth

A Message from Sebastian

At Coffee PRO Direct, our global team of coffee experts, engineers, and developers innovates to craft professional-grade equipment with precision, reliability, and sustainability. My journey in coffee began in 1999 in Hamburg and ever since, I’ve worked across the global coffee market, shaping brands and developing solutions for coffee professionals worldwide. Whether you’re a farmer, an exporter, speciality roaster, cafe owner or industry pioneer, we’re here to support your craft with the tools to push boundaries and achieve perfection. Coffee PRO Direct is built for professionals, by professionals

Sebastian Heinemann

Director Business Development

Wieland Bogdan

Senior Sales Engineer

Tram Nguyễn

Head of Product Management

Giuseppa Portela

Head of Creative

Joerg Solzbacher

Senior Designer
It’s people that make a company.
As we grow we’re always on the lookout for great people to join the team.
Brand Voyage

“The voice of our customers
is at the heart of everything we do”

2009

Launch of iconic coffee tray, setting a new industry standard.

2011

Introduction of our “plug and play” Lab Series, redefining coffee industry needs globally. Pioneers in providing all tools from one source.

2014

First commercial roaster ships; our CraftMaster Series is born !

2023

Development of green coffee processing machinery in Vietnam, preparations to supply specialty coffee operations worldwide.

2025

PRO Solutions takes off as a turnkey service targeting origin businesses with a “We listen and deliver” approach.

your vision is our mission

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